MIPCOM Conference Programme Catch-up
MIPCOM 2025
Conference Programme Catch-up
13 October
09:00 — 09:45
Unlocking Audience & Content Dynamics: Who is Watching, What, How and Why?
09:30 — 10:10
BrandStorytelling Summit: Brand Entertainment - Why Now?
09:45 — 10:15
Balancing Risk, Reach and Resilience in International Drama
10:15 — 10:35
BrandStorytelling Summit: MIP HEADLINER - Kim Miller, CMO, Toys"R"US and President Toys"R"Us Studios
10:20 — 10:50
Hit or Miss? Live Audience Predictions with AI
10:30 — 11:00
The BBC: Powerful Storytelling for a Global Stage
10:40 — 11:00
BrandStorytelling Summit: Discovering: Robbie Lyle. A Journey from Football to Family Roots
11:05 — 11:45
BrandStorytelling Summit: Brand-Funded Entertainment – What’s the Deal?
11:45 — 12:15
Studios, Broadcasters & YouTube: The Changing Video Landscape and How Best to Work with Streaming Platforms
11:50 — 12:25
BrandStorytelling Summit: Measuring ROI - What's in it for the Brand?
12:30 — 13:00
Entertainment, Flipped: Vertical Series and the Future of Global Storytelling
13:00 — 14:00
Fresh TV Formats
14:00 — 15:00
The Global Trends Shaping Entertainment’s Future
14:15 — 15:15
FRAPA Formats Summit
15:15 — 15:45
C-Suite Conversations Presented by MIPCOM CANNES & Variety - Elisabeth d'Arvieu, CEO, Mediawan Pictures
15:50 — 16:20
C-Suite Conversations Presented by MIPCOM CANNES & Variety - Keith Le Goy, Chairman of Sony Pictures Television
16:30 — 17:15
Variety Vanguard Award & Fireside Chat - Marco Bassetti, CEO, Banijay Entertainment & Banijay Live
16:15 — 17:30
Japanese Format Showcase - Treasure Box Japan
14 October
09:00 — 09:15
The NOW of Content: Viral Trends 2025
09:15 — 09:40
Why Digital Media Studios Will Dominate the Future
09:40 — 10:20
YouTube for Rights Holders: A Strategic Guide to Revenue Growth
09:45 — 10:15
Investing in the Creator IP Boom
10:30 — 10:45
Reimagining CTV: Transparency, Objectivity, and the Future of Streaming
10:45 — 11:15
I Want My CTV. Does Advertising via CTV Live Up to the Hype?
10:45 — 11:15
A Conversation: How to Make Magic in Formatland in 2025
11:15 — 11:45
Building Audiences Through Collaboration: Exploring Disney’s partner approach and content distribution strategy for EMEA
11:30 — 12:45
MIPCOM CANNES Spotlight: The Creator Economy
11:45 — 12:00
The Game-Changing Rise of Sports on FAST
12:00 — 12:20
In Conversation with DAZN - From Rights to Reach: Sports in the Streaming Age
12:15 — 12:45
Production Funding: Closing the Budget
14:00 — 14:20
BrandStorytelling Summit: State of the Industry
14:25 — 14:45
BrandStorytelling Summit - The New Playbook: Building Premium Originals at the Intersection of Brands, Talent, and Platforms
14:50 — 15:15
BrandStorytelling Summit: MIP HEADLINER – The Great Content Reckoning: Navigating a New Era of Value, Volume & Vision 20
15:20 — 15:40
BrandStorytelling Summit: Beyond Labels: A Fresh RomCom and a Groundbreaking Co-Production Model
15:30 — 16:05
The Walking Dead, 15 Years and Still Walking (In All Kinds of Interesting Places...)
15:45 — 16:05
BrandStorytelling Summit: Universal Human Connections: A Look at Storytelling Through Sport and Wilderness
16:10 — 16:30
BrandStorytelling Summit: Taming Brand Film Krakens: How Mission Driven Story Meets Journalist Meets Brand
16:15 — 16:45
Beyond the Scroll: How to Drive Communities from Seconds to Storylines
16:35 — 17:00
BrandStorytelling Summit: What's Next in BrandStorytelling?
16:50 — 17:15
In Conversation with Twitch: a Creator's POV
17:30 — 18:00
Reinventing TV Shows with Creators: The Tale of Creator Lab - A Partnership Between Banijay France & YouTube
15 October
09:30 — 10:00
Sport & Live Events: Creators Changing the Game
10:15 — 10:35
Audience-First: Crafting Originals with Cultural Impact
10:35 — 11:00
From UGC to IP: Turning Creators into Scalable Content
11:10 — 11:50
Down Under on Top: The New Wave of Australian Storytelling
11:15 — 11:50
Reshaping Entertainment in a Creator-Led Future
12:00 — 12:30
MIPCOM CANNES SDG AWARDS
12:00 — 12:30
The Media Odyssey Podcast #1
14:30 — 15:00
Being Bold in Doc and Factual
14:00 — 15:00
Broadcasting to Next Generation Audiences via YouTube
15:15 — 16:00
Inside Micro Drama: Next Gen Storytelling
15:15 — 15:45
Reimagining Storytelling and Distribution
16:15 — 16:45
The Media Odyssey Podcast #2
17:00 — 17:45
Facing the New Content Reality: The Future of TV, Streaming and Social Distribution
10:15 — 10:45
The New Frontiers of TV Attention
09:30 — 10:00
The Global Viewer Journey: From SVOD to YouTube and Back Again
16 October
10:00 — 10:30