Access the now and discover the next
Mattel has been behind some of the world’s most iconic brands for 80 years—but how do you keep a legacy fresh, relevant, and globally resonant in today’s content landscape?
On Tuesday 14 October at 10:30, MIPCOM CANNES will welcome Robbie Brenner, President of Mattel Studios and Chief Content Officer, alongside Josh Silverman, Chief Franchise Officer, for a joint keynote in the Grand Auditorium. Together, they’ll unpack how Mattel is building a connected content and franchise strategy—spanning feature films, TV series, digital activations, and immersive experiences—designed to meet audiences wherever they are.
Expect real-world takeaways on storytelling at scale, brand evolution, and why Mattel’s IP-first approach is becoming a blueprint for the entertainment industry.
In a milestone 20th anniversary year, YouTube will be at MIPCOM CANNES 2025. Their presence anchors this year’s major theme - the Global the Creator Economy - in addition to new initiatives across the market designed to connect digital creators, TV producers, platforms, distributors, and brands.
YouTube will host the YouTube Space in the Palais des Festivals, lead mainstage sessions, run daily workshops and celebrate its anniversary across both MIPCOM and MIPJUNIOR.
The Variety Vanguard Award recognises television industry leaders who have made a significant contribution to the global business of entertainment and is presented in partnership with MIPCOM CANNES each October in the Palais des Festivals.
This year we are delighted to be recognising the achievements of Marco Bassetti, CEO of content powerhouse, Banijay Entertainment, the world’s largest independent production and distribution group, and of burgeoning live events business, Banijay Live. With an extensive premium catalogue that includes Survivor, Big Brother, Peaky Blinders, MasterChef, Rogue Heroes, Mr Bean, The Summit, Hunted, Black Mirror, Deal or No Deal, and Good Luck Guys, the combined operations operate across 23 territories globally with a diverse, multi-genre portfolio of 130+ production entities and a live events operation responsible for 1 656 live events and experiences last year.
Presented as part of a keynote interview with Bassetti, it will be preceded by an afternoon of sessions with leading industry players, the 'C-Suite Conversations’, hosted by Variety’s Co-Editor in Chief Cynthia Littleton on Monday 13th October in the Grand Auditorium.
The days of interruptive ads are behind us. Today’s brands create content that informs, entertains, and truly connects with audiences. This is sparking deeper collaboration among advertisers, agencies, media partners, and creators.
Join us for the BrandStorytelling Summit on Monday, October 13, and Tuesday, October 14, for a dynamic summit designed to:
We are proud to partner with BrandStorytelling - an organization founded by acclaimed producer, publisher, and media entrepreneur Rick Parkhill. Dedicated to supporting, educating, and inspiring brand-funded content. This independent organization unites a vibrant community of brands, directors, agencies, content studios, and platforms to celebrate creative content and nurture the next generation of brand storytellers. Building on a decade-long legacy and a standout partnership with the Sundance Film Festival, past editions have attracted 450+ leading practitioners from global brands (Ancestry, L’Oréal Paris, PepsiCo), top platforms (WBD, Meta, YouTube) and cutting-edge creators (Sean Evans, Rhett & Link).
Through our collaboration, we aim to bring these two worlds together to celebrate innovative storytelling and unlock fresh opportunities for new funding, co-production, and distribution deals for brand-led stories.
Deadline is 25 August
13-16 October 2025
Palais des Festivals, Cannes, France
With the new shifts in TV and video consumption habits, what are the main challenges and opportunities for traditional broadcasters and the pure digital players?
Get key insights into ratings around the world: How to cope with a reduced linear TV consumption? What makes IP’s stand out in a crowded market? How to deal with dwindling revenue in a time of streaming wars? Looking at audience habits, programming strategies, content trends and successful new launches, this exclusive presentation will provide different ways succeed with audiences in a fast-changing industry.
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