Previously the renowned MIP Producers Hub, The MIP Creative Hub is positioned on the Cannes beachfront within the MIPCOM perimeter, it’s where creativity meets opportunity. You can immerse yourself in a vibrant network that brings together international producers and creators. And, discover new universes, connect with potential partners, and be inspired to push the limits of what’s possible in content creation as you explore cutting-edge approaches to content financing, creation, and production. The MIP Creative Hub is where you forge strategic partnerships that transcend traditional boundaries and unlock collaborative potential.
MIP Creative Hub
The NOW of Content: Viral Trends 2025
Tuesday 14 October - 9.00
Join Paul Telner, Viral Nation’s Head of Programming and Fremantle’s Danny Rowlands for a fun, fast-paced, and eye-opening deep dive into the ever-evolving world of digital creators. From viral trends and platform shakeups to the disappearing line between Hollywood and the internet, Paul brings insider stories, sharp insights, and a global perspective on what’s next in the creator-driven revolution. Whether you're a content junkie, industry pro, or just curious—this is the conversation you don’t want to miss.
Paul Telner
Head of Programming,
Viral Nation
Danny Rowlands
SVP Global Development,
Fremantle
Matthew Gielen
CEO, Silver Berry Studios
Why Digital Media Studios Will Dominate The Future
Tuesday 14 October - 9.15
Matt Gielen has been studying, influencing, and defining the creator economy and digital media for 15 years. In his latest essay, he argues that Digital Media Studios will dominate the future of entertainment. Attend this presentation to discover why he believes this and how you can participate in the fastest growing area of entertainment.
Investing in the Creator IP Boom
Tuesday 14 October - 9.45
As YouTube matures into a launchpad for globally scalable IP, a new wave of companies is reimagining how creator-first content is financed, franchised, and syndicated across the global media ecosystem. This session unites leading voices in content funding, syndication, and IP development—from scaling creator brands into multimedia franchises to underwriting risk in platform-native content. Discover how the next generation of studios is emerging from the creator economy.
Tobias Hoss
SVP Operations, Management Team,
Lunar X
Jonathan Shrank
VP, Streaming & Content Partnerships,
The Soul Publishing
Grab your pass for MIPCOM
Visitor Pass
€1,740
The #1 Global Content Market
13-16 October 2025
Palais des Festivals, Cannes, France
Sport & Live Events:
Creators Changing the Game
Wednesday 15 October - 9.30
Discover how a new wave of creators is reimagining live experiences — from sports to streaming — by blending content, community, and commerce in real time.
Joshua Barnett
Managing Director,
After Party Studios
Andy Stack
Venture Partner,
Creator Capital
Helen O'Donnell
Director of Development TalentWorks,
BBC Studios
Lucas Green
Chief Content Officer Operations,
Banijay Entertainment
From UGC to IP: Turning Creators into Scalable Content
Wednesday 15 October - 10.35
This session explores how broadcasters, streamers, and distributors are partnering with creators to build scalable, monetizable content brands.
Inside Vertical Drama: Next Gen Storytelling
Wednesday 15 October - 15.15
Intro data presentation & moderation by K7 Media
Vertical drama is emerging as a powerful new format—mobile-native, emotionally rich, and deeply engaging for younger audiences. From China to the MENA region, creators are pushing the limits of storytelling on phones. This session explores the creative and commercial potential of vertical fiction—and what it means for studios, producers, and platforms looking to stay ahead in a mobile-first content economy.
Zhou Yuan
Founder and CEO, Content Republic Limited
Hasret Ozcan
President, InterMedya
Cassandra Yang
CEO, RISINGJOY
Clare Thomson
Non Exec Director, K7 Media
Matt Campion, Founder & Creative Director, Spirit Studio
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