Whether you’re developing new IP, building creator partnerships or discovering emerging talent, the MIP Creative Hub brings together the people and projects shaping what’s next in entertainment.
MIP Creative Hub
From creative vision to commercial reality.
The MIP Creative Hub is where producers, creators and emerging entertainment businesses connect with companies looking for fresh IP, talent and partnerships. A dedicated space at MIPCOM to showcase ideas, make valuable connections and turn creative ambition into business opportunity.
Where IP Meets Opportunity
Discover Original IP
Find projects, formats and ideas with the potential to travel across audiences, platforms and markets.
Find Emerging Talent
Meet producers, creators and creative businesses bringing fresh voices, perspectives and approaches to entertainment.
Take Ideas Further
Connect IP and talent with studios, streamers, distributors, brands, platforms and investors who can help develop, finance and scale them.
What You’ll Discover
Pitches
See new ideas presented directly to potential partners, buyers and investors.
Production
Discover original projects, emerging talent and creative businesses ready for their next opportunity.
Talks
Hear creative and commercial perspectives on developing ideas and bringing them to market.
Creator and Creator-led Studios Sessions
Technology helping businesses unlock greater value from content and audiences.
Networking
Meet the partners and decision-makers who can help move projects forward.
Register for
MIPCOM CANNES 2026
Join the #1 Global Media & Content Market
The gateway to the global content business where studios, platforms, broadcasters, creators, brands and AI innovators choose to meet each year.
€1,780 + VAT
What You’ll Discover
Creators & Creator-Led Studios
Creators & Creator-Led Studios
Creator-led IP and businesses ready to expand into the wider entertainment market.
Emerging Talent
Emerging Talent
Fresh voices, creative businesses and original ideas ready to be discovered.
Independent Producers
Independent Producers
Original projects, specialist expertise and independent production talent from across the industry.
Creator Partnerships
Co-production decision-makers
New ways for creators and established entertainment businesses to develop, produce and grow IP together.
New Formats
New Formats
New concepts and storytelling approaches with the potential to travel across markets and platforms.
Programme Highlights
Check what is going to happen in 2026
The New Distribution Playbook: Maximising Value Across a Fragmented Global Market
Monday 12 October | 10:45 - 11:15
Examine how broadcasters, streamers and producers are adapting windowing, exclusivity and release strategies to extend reach and long-term value.
Julia Schulte
SVP International Sales
France TV Distribution
Sebastian Kim
Head of Content Distribution Business Unit
CJ ENM
Mark Young
EVP EMEA
Sony Pictures
Sports IP: The Next Chapter
Monday 12 October | 14:00 - 14:30
Sports has evolved from a rights business into an IP business. As the industry's biggest growth stories increasingly come from premium content, creator ecosystems, licensing and brand extensions, where will the next generation of value be created?
Paul Martin
Co-CEO and Executive Producer
Box to Box Films
Joe Lamb
Managing Director, Commercial
Arcade
Commissioning IP for a Multi-Platform World
Tuesday 13 October | 10:30 - 11:15
Explore how producers can build viable financing plans using co-productions, distribution guarantees, private investment, brand partnerships, tax incentives and digital collaborations.
Deirdre Brennan
CEO
Screen Australia
Elly Vervloet
International Drama Expert
VRT
Claire Marshall
Head of International Scripted
Vice Studios
Financing the New Drama Economy
Tuesday 13 October | 11:15 - 11:45
A practical look at the increasingly complex financing landscape for premium drama and international content.
John Glencross
CEO
Calculus Capital
Grady Craig
President
BondIt Media Capital & Buffalo 8
Live: The New Prime Time
Tuesday 13 October | 15:00 - 15:30
Examine the growing power of live entertainment across traditional, streaming and digital-first platforms.
Melanie Fletcher
CEO, North America
Done+Dusted
Joshua Barnett
CEO
After Party Studios
Microdrama Goes Premium
Tuesday 13 October | 15:45 - 16:30
Explore how established media companies are entering microdrama and how premium producers are adapting to mobile-first economics, workflows and audience expectations.
Alex Montalvo
Co-Founder & Chief Business Officer
GammaTime
Maureen Kerr
Partner
Kerr Partners
Tomas Escobar
CEO & Co-founder
Shorta
MIP CREATIVE HUB
Bringing together creators, producers, studios and emerging entertainment businesses, it provides a collaborative environment to discover new talent, explore original ideas and develop partnerships that turn creative ambition into commercial success.
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