This is MIPCOM's dedicated space for next-generation storytelling and technological breakthroughs - spanning AI, FAST, streaming, virtual production, and more. Positioned at the heart of the Palais, it brings together cutting-edge tech companies and content creators at the intersection of content, technology, and shifting audience behaviours. With dedicated summits on AI and global streaming strategies and top-tier matchmaking events, the MIP Innovation Lab is designed to help businesses adapt, identify new opportunities, form essential partnerships, and unlock additional revenue streams.
MIP Innovation Lab
MIP Innovation Lab Headliner
Adrienne Lahens
Monday 13 October - 9.45
Previously, Adrienne Lahens led global product operations teams at TikTok, and was responsible for the Creator Marketplace and TikTok Symphony. She has spent over a decade at the intersection of creators, technology, and storytelling—driving innovation at companies like BuzzFeed and Influential. She writes a Substack called 'The Imagination Age' and is a recognized thought leader and global speaker on the topics of creators, branded content, and generative AI.
Hit or Miss? Live audience predictions with AI
Sami Arpa
CEO, Largo.ai
In this forward-looking session, Largo.ai demonstrates how simulated focus group technology is revolutionizing the way industry evaluates content. Two selected TV projects will be analyzed using advanced AI tools that simulate audience reactions to key aspects such as emotional engagement, character appeal, narrative structure, and market fit in a similar manner to the traditional focus groups.
The producers/owners of the selected projects will join Sami Arpa, CEO of Largo.ai, live on stage to submit their shows to a detailed breakdown of the simulated audience insights provided by Largo.ai, providing a rapid look into how their content is likely to resonate across different demographics of audience.
Submit before 8 September!
Grab the Early Bird deal before it’s gone!
Visitor Pass
€1,510
Deadline is 25 August
The #1 Global Content Market
13-16 October 2025
Palais des Festivals, Cannes, France
Measuring What Matters: Global Streaming and YouTube Intelligence
Matt Ross
Chief Analytics Officer, Digital i
XUMO Exclusive: Sport Viewing Trends on FAST
Stefan Van Engen
VP, Content Partnership, Acquisition,
Distribution & Experience, XUMO
The Rise of Independent Creators on Streaming Platforms
Colin Petrie-Norris
Founder and CEO, Fairground Entertainment
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