MIP Innovation Lab
This is MIPCOM's dedicated space for next-generation storytelling and technological breakthroughs - spanning AI, FAST, streaming, virtual production, and more. Positioned at the heart of the Palais, it brings together cutting-edge tech companies and content creators at the intersection of content, technology, and shifting audience behaviours. With dedicated summits on AI and global streaming strategies and top-tier matchmaking events, the MIP Innovation Lab is designed to help businesses adapt, identify new opportunities, form essential partnerships, and unlock additional revenue streams.
MIP Innovation Lab Sponsors
MIP Innovation Lab Exhibitors
Monday 13th of October
Presenting Partner: LUMA AI
Monday 13 October - 9.30
Adrienne Lahens
Founder, Infinite Studios
Infinite Creativity: Storytelling in the Imagination Age with Adrienne Lahens
Monday 13 October - 9.45
We are entering a new era where imagination is fast becoming the world’s most valuable resource. In this keynote, Adrienne Lahens, co-founder of Infinite Studios and former TikTok executive, explores how AI is transforming creativity, expanding the ecosystem beyond institutions to include creators everywhere, and enabling stories to be told at cinematic scale. Through global case studies and behind-the-scenes insights, Adrienne reveals how AI is redefining what it means to be a studio, a storyteller, and a brand, while reimagining the models of monetization that underpin the creative economy. Far from replacing human creativity, AI is unlocking it and ushering in the Imagination Age, where creativity knows no limits.
Hit or Miss? Live Audience Predictions with AI
Monday 13 October - 10.20
In this forward-looking session, Largo.ai demonstrates how simulated focus group technology is revolutionizing the way industry evaluates content. Two selected TV projects will be analyzed using advanced AI tools that simulate audience reactions to key aspects such as emotional engagement, character appeal, narrative structure, and market fit in a similar manner to the traditional focus groups.
The producers/owners of the selected projects will join Sami Arpa, CEO of Largo.ai, live on stage to submit their shows to a detailed breakdown of the simulated audience insights provided by Largo.ai, providing a rapid look into how their content is likely to resonate across different demographics of audience.
Sami Arpa
CEO, Largo.ai
Monetizing Content in the Age of AI
Monday 13 October - 11.00
Catherine Warren
President, FanTrust
Moderator
Marteen Meijs
CEO, Talpa Studios
.jpg/_jcr_content/renditions/original.image_file.298.398.file/581749379/mipcom-2025-speakers-johann-choron-300x400%20(1).jpg "Johann Choron, Partnerships & Gen AI for Film & TV, Google")
Johann Choron
Partnerships & Gen AI for Film & TV, Google
Boost your Audience by Crafting Compelling Content on YouTube
Monday 13 October - 14.30
Workshop hosted by YouTube
Help studios and broadcasters understand how to adopt YouTube and provide the best practices to succeed as creators on YouTube (codes, format, engagement, etc).
.jpg/_jcr_content/renditions/original.image_file.298.398.file/581749378/mipcom-2025-speakers-tarif-rahman-300x400%20(1).jpg "Tarif Rahman, Senior Content Strategist, Little Dot Studios")
Tarif Rahman
Senior Content Strategist, Little Dot Studios
.jpg/_jcr_content/renditions/original.image_file.298.398.file/581749377/mipcom-2025-speakers-ecenur-dogan-300x400%20(1).jpg "Ecenur Dogan, Strategic Partner Manager - MediaCo, YouTube")
Ecenur Dogan
Strategic Partner Manager - MediaCo, YouTube
Neil Price
Film & TV Partnerships Lead, YouTube UK
Next in AI: Creative Innovation Showcase
Monday 13 October - 15.30
A showcase of AI solutions transforming the way entertainment professionals create, distribute, and monetize content.
LUMA AI
Monday 13 October - 15.30
We Turn Videos into Knowledge. And Knowledge into Impact. (MANTIS AI)
Monday 13 October - 15.50
This session explores how Artificial Intelligence is reshaping the audiovisual industry — not only solving problems, but also creating new challenges that demand professional solutions. We will highlight the industry’s blind spot: AI that generates outputs but rarely delivers outcomes. By introducing the missing layers of orchestration and indexation, we show how video can be transformed into structured, searchable, and monetizable assets. Orchestrating solutions means turning raw video into actionable knowledge — and that knowledge into lasting business impact.
.jpg/_jcr_content/renditions/original.image_file.298.398.file/581751374/mipcom-2025-speakers-rafael-ferreira-300x400%20(1).jpg "Rafael Ferreira, Solutions Strategist Director, Mantis-AI")
Rafael Ferreira
Solutions Strategist Director, Mantis-AI
KlingAI: the World Leading AI Video Generator Empowering Everyone to Tell Great Stories with AI
Monday 13 October - 16.06
KlingAI is dedicated to empowering global film and video creators through cutting-edge video generation technology. This presentation will showcase the powerful capabilities of our latest model, highlighting its breakthroughs in video generation, controllability, and conceptual understanding. We will review successful case studies from collaborations with renowned directors and film studios, and introduce to the audience “NextGen Initiative”designed to support the next generation of creators. Finally, we will officially announce the winning entries of the “KlingAI NextGen Creative Contest”.
Yushen Zeng
Head of Operations, Kling AI, Kuaishou Technology
Tuesday 14th of October
YouTube for Rights Holders: A Strategic Guide to Revenue Growth
Tuesday 14 October - 9.40
Workshop hosted by YouTube
How to turn your media library into a global revenue powerhouse with YouTube: A strategic workshop on monetizing your IP for the next generation of viewers on the platform.
Bora Basman
Strategic Partnerships Manager, YouTube
Sam Vergauwen
Country Manager Benelux, YouTube
Ceyda Sila Cetinkaya
COO, Global, Merzigo
Matthew Henick
SVP, Ventura TV OS, The Trade Desk
Joanna Burton
Strategic Adviser
Moderator
Reimagining CTV:
Transparency, Objectivity, and the Future of Streaming
Tuesday 14 October - 10.30
Connected TV continues to grow at a rapid pace, with advertising playing a key role in funding the next generation of premium TV and movies. However, today’s ecosystem faces challenges such as opaque systems, fragmented data, and inefficiencies that impact ad performance and inventory value. This fireside chat will explore these issues and discuss how Ventura TV OS will create a fairer, more transparent streaming ecosystem for media publishers, OEMs, and advertisers. Attendees will gain insight into how a more open and objective CTV environment can unlock new revenue streams, enhance advertising impact for brands, and help streaming services continue to fund the golden age of entertainment.
I want my CTV. Does Advertising via CTV Live Up to the Hype?
Tuesday 14 October - 10.45
There has been a rapid growth of interest in advertising CTV. We ask a panel of experts the advantages and disadvantages of advertising on connected TV including how data can be used, what approaches and formats work well and how can CTV be effectively measured. The rapid growth of CTV advertising has hit the headlines. We ask a panel of experts the advantages and disadvantages of advertising on connected TV, including FAST channels, how data can be used for targeting, what new formats are available this way, and how can CTV be effectively measured.
Jack Gao
Chairman, Whale TV
Joanna Burton
Strategic Adviser
Moderator
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The #1 Global Content Market
13-16 October 2025
Palais des Festivals, Cannes, France
Unlocking Europe’s Ad-Supported Streaming Future
Tuesday 14 October - 11.30
At MIPCOM, FAST4EU and OKAST will present the new edition of the White Paper on FAST & AVOD in Europe.
This updated version provides a comprehensive overview of the European market, its growth drivers, challenges, and opportunities, with fresh insights from recent launches and case studies. The talk will highlight:
- Market maturity: How FAST and AVOD are evolving differently across key European territories.
- Monetization trends: New advertising formats, measurement, and partnerships reshaping revenues.
- Technology & regulation: The role of standards, EU policies, and innovation in building a sustainable ecosystem.
- Best practices for success: Lessons from platforms, broadcasters, and content owners who are shaping the market.
The session will emphasize Europe’s unique positioning compared to the US, underlining the need for local strategies, strong collaboration, and innovation to unlock the full potential of ad-supported streaming.
Cédric Monnier
CEO, OKAST
The Game-Changing Rise of Sports on FAST
Tuesday 14 October - 11.45
As viewers shift away from traditional TV, sports programming is finding new momentum on FAST. This session will dive into the latest trends and research on how sports fans are turning to free ad-supported streaming to watch live events, highlights, and other sports programming. Content owners, platforms and advertisers will gain insights into how they can leverage FAST to reach passionate fans, unlock new revenue streams, and redefine the live sports experience for the streaming era.
Stefan VanEngen
VP, Content Partnership, Acquisition, Distribution & Experience, Xumo
Alice Mascia
CEO DACH & Belgium, DAZN
Jennifer Batty
Media Advisor: Global Streaming (AVOD/SVOD/FAST/OTT), JJB
Moderator
In Conversation with DAZN From Rights to Reach: Sports in the Streaming Age
Tuesday 14 October - 12:00
In conversation with DAZN’s Alice Mascia, Chief Executive Officer DACH & Belgium. In this exclusive session, Alice will share her insights and vision for the future of sports streaming across SVOD, AVOD, and FAST, detailing how DAZN is redefining the viewing experience in not only Germany, Austria, and Switzerland but globally. We will delve into the innovative strategies behind DAZN's growth and gain an insider's look at the challenges and opportunities facing the sports industry today.
FAST/AVOD Strategies, Partnerships, and Global Growth
Tuesday 14 October - 14.30
This session gathers leading voices from across the FAST and AVOD ecosystem—spanning studios, distributors, and platforms—for a forward-looking conversation on strategy, content, and market dynamics.
Leaders will explore how programming approaches are evolving, what types of partnerships and deals they’re seeking, and where they see the strongest growth potential worldwide. The discussion will also examine the rise of content creators within FAST/AVOD environments as well as key challenges for ad-supported streaming to thrive including data transparency on TV operating systems, monetization complexity, and audience retention.
Vicki Liao
Director, Content Acquisition, Roku
Laura Florence
SVP Global Channels, Fremantle
Parul Goel
Territory Head UK & Europe, Zee Entertainment UK Limited
Jennifer Batty
Media Advisor: Global Streaming (AVOD/SVOD/FAST/OTT), JJB
Moderator
Streaming Strategies Under the Studio Lens
Tuesday 14 October - 14.30
Jennifer Batty, in a conversation with Marco Nobili, Executive VP and General Manager of Paramount+ International and Pete Wood, Senior Vice President of New Media Distribution at Sony Pictures Entertainment, where we will examine the differing streaming strategies employed by major studios in today's digital landscape. The conversation explores how these industry leaders are leveraging FAST (Free Ad-supported Streaming TV), AVOD (Ad-supported Video On Demand), and SVOD (Subscription Video On Demand), with a focus on how their approaches reflect distinct visions for the future of media consumption.
The Rise of Independent Creators on Streaming Platforms
Tuesday 14 October - 15.30
Independent creators are becoming key content partners for streamers and studios alike—moving from TikTok and YouTube to FAST channels, AVOD platforms, and even scripted commissions. This session brings together streaming leaders to explore how creator-led IP is being developed, scaled, and monetized globally.
Colin Petrie-Norris
Founder and CEO, Fairground Entertainment
Jonitha Keymoore
Senior Vice President of Content Acquisitions, Radial Entertainment
Takashi Nakano
Vice President of Content and Programming, Samsung TV Plus
Takashi Nakano
Vice President of Content and Programming, Samsung TV Plus
Joe Ochoa
Co-Founder and General Manager, Creator Television
Geoff Clark
CEO, acTVe
Moderator
Dive into innovation projects funded by Creative Europe MEDIA
Tuesday 14 October - 16.15
Wednesday 15th of October
The Global Viewer Journey:
From SVOD to YouTube and Back Again
Wednesday 15 October - 9.30
Need to know what content is working, and where, and why? Digital i’s Chief Analytics Officer Matt Ross shares exclusive viewing data, lifting the lid on the streaming shows and YouTube channels making the biggest impact, and what they have in common.
Get insights into the latest global and regional viewing trends to see where the opportunities lie for both original and licensed content in a post peak-TV landscape.
Discover how streaming subscribers travel from one service to another. Find out what keeps audiences watching, which service they choose for what content, and what draws users out of the platform and on to a competitor.
Matt Ross
Chief Analytics Officer, Digital i
Alan Wolk
Co-Founder & Lead Analyst, TVREV
The New Frontiers of TV Attention
Wednesday 15 October - 10.15
Hosted by TVREV
C-level conversations inside the shifting power dynamics between content, platforms, and advertisers.
Part I. The Art of Seamless Brand Integration
Adam Puchalsky
President, Brand Studio, Blink49
Herman Campbell
President, CTO, aurbit by Adease Media Intelligence
Part II. From Counting Eyeballs to Capturing Minds
Traditional reach and frequency no longer tell the full story. In this fireside chat, we will examine the promises and pitfalls of attention-based measurement and explore ways that advertisers can better align campaigns with actual viewer engagement.
Tony Marlow
CMO, LG Ad Solutions
Jackelyn Keller
Chief Marketing Officer, Comscore
Part III. Reinventing Discovery: How TV Operating Systems Shape What We Watch
The streaming experience increasingly begins not with content providers but with the TV operating system. Titan OS’s Judith Diaz discusses how OS-level innovation is transforming user experience, redefining discovery, and driving new opportunities for both advertisers and content partners.
Judith Diaz Pons
Content Partnerships Director, Titan OS
The Media Odyssey Podcast #1
Wednesday 15 October - 12.00
Marion Ranchet
Founder, Streaming Made Easy
Evan Shapiro
Media Cartographer, ESHAP
Evan Shapiro
Media Cartographer, ESHAP
Broadcasting To Next Generation Audiences via YouTube
Wednesday 15 October - 14.00
Workshop hosted by Evan Shapiro
This workshop aims to provide studios and broadcasters with strategic insights and actionable tools to effectively navigate the user-centric landscape and adopt a creator-driven mindset.
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