This is MIPCOM's dedicated space for next-generation storytelling and technological breakthroughs - spanning AI, FAST, streaming, virtual production, and more. Positioned at the heart of the Palais, it brings together cutting-edge tech companies and content creators at the intersection of content, technology, and shifting audience behaviours. With dedicated summits on AI and global streaming strategies and top-tier matchmaking events, the MIP Innovation Lab is designed to help businesses adapt, identify new opportunities, form essential partnerships, and unlock additional revenue streams.
MIP Innovation Lab
MIP Innovation Lab Headliner
Adrienne Lahens
Monday 13 October - 9.45
Previously, Adrienne Lahens led global product operations teams at TikTok, and was responsible for the Creator Marketplace and TikTok Symphony. She has spent over a decade at the intersection of creators, technology, and storytelling—driving innovation at companies like BuzzFeed and Influential. She writes a Substack called 'The Imagination Age' and is a recognized thought leader and global speaker on the topics of creators, branded content, and generative AI.
Adrienne Lahens
Hit or Miss? Live audience predictions with AI
Sami Arpa
CEO, Largo.ai
In this forward-looking session, Largo.ai demonstrates how simulated focus group technology is revolutionizing the way industry evaluates content. Two selected TV projects will be analyzed using advanced AI tools that simulate audience reactions to key aspects such as emotional engagement, character appeal, narrative structure, and market fit in a similar manner to the traditional focus groups.
The producers/owners of the selected projects will join Sami Arpa, CEO of Largo.ai, live on stage to submit their shows to a detailed breakdown of the simulated audience insights provided by Largo.ai, providing a rapid look into how their content is likely to resonate across different demographics of audience.
Submit before 8 September!
Reimagining CTV:
Transparency, Objectivity, and the Future of Streaming
Tuesday 14 October - 10.30
Connected TV continues to grow at a rapid pace, with advertising playing a key role in funding the next generation of premium TV and movies. However, today’s ecosystem faces challenges such as opaque systems, fragmented data, and inefficiencies that impact ad performance and inventory value. This fireside chat will explore these issues and discuss how Ventura TV OS will create a fairer, more transparent streaming ecosystem for media publishers, OEMs, and advertisers. Attendees will gain insight into how a more open and objective CTV environment can unlock new revenue streams, enhance advertising impact for brands, and help streaming services continue to fund the golden age of entertainment.
Matthew Henick
SVP, Ventura TV OS, The Trade Desk
Joanna Burton
Adviser
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€1,740
The #1 Global Content Market
13-16 October 2025
Palais des Festivals, Cannes, France
Stefan VanEngen
VP, Content Partnership, Acquisition, Distribution & Experience, Xumo
The Game-Changing Rise of Sports on FAST
Tuesday 14 October - 11.45
As viewers shift away from traditional TV, sports programming is finding new momentum on FAST. This session will dive into the latest trends and research on how sports fans are turning to free ad-supported streaming to watch live events, highlights, and other sports programming. Content owners, platforms and advertisers will gain insights into how they can leverage FAST to reach passionate fans, unlock new revenue streams, and redefine the live sports experience for the streaming era.
In Conversation with DAZN From Rights to Reach: Sports in the Streaming Age
Tuesday 14 October - 12:00
In conversation with DAZN’s Alice Mascia, Chief Executive Officer DACH & Belgium. In this exclusive session, Alice will share her insights and vision for the future of sports streaming across SVOD, AVOD, and FAST, detailing how DAZN is redefining the viewing experience in not only Germany, Austria, and Switzerland but globally. We will delve into the innovative strategies behind DAZN's growth and gain an insider's look at the challenges and opportunities facing the sports industry today.
Alice Mascia, CEO DACH & Belgium, DAZN
Jennifer Batty, Media Advisor: Global Streaming (AVOD/SVOD/FAST/OTT), JJB
FAST/AVOD Strategies, Partnerships, and Global Growth
Tuesday 14 October - 14.30
This session gathers leading voices from across the FAST and AVOD ecosystem—spanning studios, distributors, and platforms—for a forward-looking conversation on strategy, content, and market dynamics.
Leaders will explore how programming approaches are evolving, what types of partnerships and deals they’re seeking, and where they see the strongest growth potential worldwide. The discussion will also examine the rise of content creators within FAST/AVOD environments as well as key challenges for ad-supported streaming to thrive including data transparency on TV operating systems, monetization complexity, and audience retention.
Vicki Liao
Director, Content Acquisition, Roku
Laura Florence
SVP Global Channels, Fremantle
Parul Goel, Territory Head UK & Europe, Zee Entertainment UK Limited
The Rise of Independent Creators on Streaming Platforms
Tuesday 14 October - 15.30
Independent creators are becoming key content partners for streamers and studios alike—moving from TikTok and YouTube to FAST channels, AVOD platforms, and even scripted commissions. This session brings together streaming leaders to explore how creator-led IP is being developed, scaled, and monetized globally.
Colin Petrie-Norris
Founder and CEO, Fairground Entertainment
Jonitha Keymoore
Senior Vice President of Content Acquisitions, Radial Entertainment
The Global Viewer Journey:
From SVOD to YouTube and Back Again
Wednesday 15 October - 9.30
Need to know what content is working, and where, and why? Digital i’s Chief Analytics Officer Matt Ross shares exclusive viewing data, lifting the lid on the streaming shows and YouTube channels making the biggest impact, and what they have in common.
Get insights into the latest global and regional viewing trends to see where the opportunities lie for both original and licensed content in a post peak-TV landscape.
Discover how streaming subscribers travel from one service to another. Find out what keeps audiences watching, which service they choose for what content, and what draws users out of the platform and on to a competitor.
Matt Ross
Chief Analytics Officer, Digital i
Alan Wolk, Co-Founder & Lead Analyst, TVREV
The New Frontiers of TV Attention
(Hosted by TVREV)
Wednesday 15 October - 10.15
C-level conversations inside the shifting power dynamics between content, platforms, and advertisers.
Broadcasting To Next Generation Audiences via YouTube
(Workshop hosted by Evan Shapiro)
Wednesday 15 October - 14.00
This workshop aims to provide studios and broadcasters with strategic insights and actionable tools to effectively navigate the user-centric landscape and adopt a creator-driven mindset.
Evan Shapiro
Media Cartographer, ESHAP
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