MIP Innovation Lab

Previously, Adrienne Lahens led global product operations teams at TikTok, and was responsible for the Creator Marketplace and TikTok Symphony. She has spent over a decade at the intersection of creators, technology, and storytelling—driving innovation at companies like BuzzFeed and Influential. She writes a Substack called 'The Imagination Age' and is a recognized thought leader and global speaker on the topics of creators, branded content, and generative AI.

In this forward-looking session, Largo.ai demonstrates how simulated focus group technology is revolutionizing the way industry evaluates content. Two selected TV projects will be analyzed using advanced AI tools that simulate audience reactions to key aspects such as emotional engagement, character appeal, narrative structure, and market fit in a similar manner to the traditional focus groups.

The producers/owners of the selected projects will join Sami Arpa, CEO of Largo.ai, live on stage to submit their shows to a detailed breakdown of the simulated audience insights provided by Largo.ai, providing a rapid look into how their content is likely to resonate across different demographics of audience.