MIPCOM - The world’s entertainment content market
12-15 October 2026
Palais des Festivals, Cannes

The State of Branded Content & Entertainment 2026: The New Content Economy  

Fill in this form to download our latest whitepaper on how brands, creators and technology are reshaping the global content economy in 2026.

 

A concise overview of how audience ownership, creator-led media, AI-enabled production and brand-owned IP are redefining branded entertainment - as organisations shift from renting attention to building communities, content ecosystems and long-term intellectual property.