MIP
INNOVATION
LAB
Tech-Focused. Creatively Driven.
WHERE THE INDUSTRY
EXPERIENCES WHAT'S NEXT
Bringing together technology companies, innovators and entertainment leaders, discover the technologies and emerging models transforming how content is created, produced, distributed and experienced.
Experience What’s Next
Get hands-on with emerging technology, explore solutions to real creative and business challenges and connect directly with the innovators building them.
Discover What’s Next
Explore emerging technologies and new entertainment models with real-world applications.
Experience It First-Hand
See demonstrations, experience products in action and discover what they can do.
EXPLORE THE
MIP INNOVATION LAB
From AI and immersive technology to streaming, microdrama and vertical storytelling, explore the technologies and emerging models changing how entertainment is created, distributed and experienced.
Official Sponsors
Winning Subscribers, Then Earning the Renewal: An Operator’s-Eye View
Marion Ranchet, Founder Streaming Made Easy
Wednesday 14 October · 14:45–15:30
Examine what streaming businesses must do to attract subscribers, demonstrate continuing value and build long-term customer relationships.
What the Market Gets Wrong About Microdrama
Timothy Oh, General Manager & Flareflow CMO, COL Group
Tuesday 13 October · 14:00–14:30
Explore what’s driving the global growth of microdrama, how AI is shaping the category, and what comes next.
Beyond the Scroll: Micro Dramas Showcase by RISINGJOY
Cassandra Yang, CEO & Co-Founder RisingJoy
Tuesday 13 October · 14:30–15:00
Discover the latest trends in micro-entertainment and IP development, with fresh insights into what’s next for the industry.
Media War & Peace Live: Premium Vertical TV
Tuesday 13 October · 15:00–15:30
A live discussion examining how vertical television is evolving into a premium content category.
Guy Hameiri
CEO and Co-Founder, RoseBerry Media
Lior Friedman
Head of Business Development and Co-Founder, RoseBerry Media
Evan Shapiro
Media Cartographer, ESHAP
Stephen Liu
CFO, NetShort
Vivian Yin
Founder & CEO, Y+X Entertainment
Jay Blumenfield
CEO, Jay & Tony Show productions
Beyond the Gold Rush: What’s Next in Vertical Storytelling?
Wednesday 14 October · 14:00–14:30
Industry leaders separate hype from reality and explore sustainable production models, premium IP, brand-funded storytelling, platform strategies and the role of AI in vertical entertainment.
WHO YOU'LL MEET
Connect with the companies building the technology and the entertainment businesses putting it to work.
Technology Companies · AI Innovators · Studios · Broadcasters · Streamers · Platforms · Producers · Creators
PUT YOUR TECHNOLOGY
IN THE SPOTLIGHT
MAKE YOUR BUSINESS IMPOSSIBLE TO IGNORE
Show your technology where the global entertainment industry comes to discover what’s next.
The MIP Innovation Lab gives technology companies a dedicated space to demonstrate products, connect with entertainment decision-makers and show how their solutions can solve real industry challenges.
