MIPCOM - The world’s entertainment content market
12-15 October 2026
Palais des Festivals, Cannes

MIP BRANDWORKS

Where Brands become Entertainment Partners.

WHERE BRANDS
MEET ENTERTAINMENT

As brands move beyond sponsorship to become creators, investors and IP partners, discover the ideas and new models turning entertainment ambition into business.

MIP BrandWorks connects brands and agencies with creators, producers, studios, platforms and rights holders to develop original IP and create new commercial opportunities.

See What’s Working

Hear from brands already investing in entertainment and the partners bringing their ambitions to life.

Find Creative Partners

Connect with creators, producers, studios, platforms and rights holders who can turn ideas into entertainment.

Develop New Opportunities

Explore original IP, creator collaborations, financing models and partnerships with commercial potential.

EXPLORE 
MIP BRANDWORKS 

From senior-level strategy and real-world case studies to showcases and creator pitches, discover how brands are becoming active partners in the entertainment business.

Headline Partner

WHO YOU'LL MEET

Connect with the people creating, financing, producing and distributing the next generation of brand-backed entertainment.

Brands · Agencies · Creators · Producers · Studios · Platforms · Rights Holders

From Insight to Opportunity

Across keynotes, summits, talks, roundtables and showcases, discover the ideas shaping entertainment and connect with the people driving it forward.