MIP CREATIVE HUB
From creative vision to commercial reality.
WHERE IP MEETS
OPPORTUNITY
Whether you’re developing new IP, building creator partnerships or looking for what’s next, the MIP Creative Hub connects new creative opportunity with the global entertainment business.
Discover Original IP
Find projects, formats and ideas with the potential to travel across audiences, platforms and markets.
Find Emerging Talent
Meet producers, creators and creative businesses bringing fresh voices and new approaches to entertainment.
Take Ideas Further
Connect with studios, streamers, distributors, brands, platforms and investors who can help develop, finance and scale them.
EXPLORE THE
CREATIVE HUB
From creator-led entertainment and emerging formats to financing, distribution and new business models, discover the conversations shaping the next generation of entertainment.
The Power Brokers: Inside the Business of Creator-Led Entertainment
Wednesday 14 October · 11:40–12:10
Meet the people building the commercial infrastructure behind creators, original IP and scalable creator-led entertainment businesses.
Joe Lamb
MD, Commerical, Arcade
Rich Bloom
GM, Creator Programs and EVP, Business Development, Tubi
Creators Connect: Vertical Originals
Scott Brown, CEO & Founder, Second Rodeo Productions
Wednesday14 October · 15:00–15:30
Discover how vertical storytelling is creating opportunities for creator-led originals, studio partnerships, branded entertainment and platform commissions.
Microdramas Go Premium
Tuesday 13 October · 15:45 - 16:30
Explore how established media companies are entering microdrama and how premium producers are adapting to mobile-first economics, workflows and audience expectations.
Alex Montalvo
Co-Founder & Chief Business Officer, GammaTime
Maureen Kerr
Partner, Kerr Partners
Tomas Escobar
CEO & Co-founder, Shorta
Melanie Fletcher
CEO, North America, Done+Dusted
Joshua Barnett
CEO, After Party Studios
LIVE: The New Prime Time
Tuesday 13 October · 15:00 - 15:30
Examine the growing power of live entertainment across traditional, streaming and digital-first platforms.
Sports IP: The Next Chapter
Monday 12 October · 14:00 - 14:30
Explore the development, expansion and commercial potential of sports-related entertainment IP.
Paul Martin
Co-CEO and Executive Producer, Box to Box Films
Joe Lamb
M, CommericalArcade
Branded Entertainment 2.0: When Purpose Meets Premium Production
Lydia Goomansingh, SVP & Head of Global Branded Entertainment, Fremantle
Monday 12 October · 15:20 - 16:00
Examine how brand purpose and premium storytelling can combine to create entertainment with audience and commercial value.
Business, Financing & Growth
Explore the commercial models, partnerships and strategies taking content and IP from creative idea to global opportunity.
The Next Chapter for International Co-Productions: Post Peak-TV, Opportunity Remains
Monday 12 October · 10:00 - 10:30
Explore how co-productions are evolving from financing mechanisms into strategic partnerships for audience growth, IP development, distribution and global reach.
Speaker: Yusuke Kato, Chief Director, Fuji Television Network, Inc
The New Distribution Playbook: Maximising Value Across a Fragmented Global Market
Monday 12 October · 10:45 - 11:15
Examine how broadcasters, streamers and producers are adapting windowing, exclusivity and release strategies to extend reach and long-term value.
Julia Schulte
SVP International Sales, France TV Distribution
Sebastian Kim
Head of Content Distribution Business Unit, CJ ENM
Mark Young
EVP EMEA, Sony Pictures
Deirdre Brennan
CEO, Screen Australia
Elly Vervloet
International Drama Expert, VRT
Claire Marshall
Head of International Scripted, Vice Studios
Commissioning IP for a Multi-Platform World
Tuesday 13 October · 10:30 - 11:15
Explore how producers can build viable financing plans using co-productions, distribution guarantees, private investment, brand partnerships, tax incentives and digital collaborations.
Financing the New Drama Economy
Tuesday 13 October · 11:15 - 11:45
A practical look at the increasingly complex financing landscape for premium drama and international content.
John Glencross
CEO, Calculus Capital
Grady Craig
President, BondIt Media Capital & Buffalo 8
The New Economics of Content: Why Advertising Matters
Tuesday 13 October · 09:45 - 10:15
Explore the renewed importance of advertising within streaming and the wider content economy.
Speaker : Guy Bisson, Executive Director, Ampere Analysis
WHO YOU'LL MEET
Connect emerging creativity with the people who can develop, finance, distribute and scale it.
Creators · Independent Producers · Emerging Talent · Studios · Streamers · Distributors · Brands · Platforms · Investors
PUT YOUR IP
IN THE SPOTLIGHT
MAKE YOUR BUSINESS IMPOSSIBLE TO IGNORE
Showcase your projects, talent and creative business to the global entertainment industry.
The MIP Creative Hub gives creators, producers and emerging entertainment businesses a dedicated space to build visibility, make connections and open up new commercial opportunities
