MIP CREATIVE HUB
From creative vision to commercial reality.
WHERE IP MEETS
OPPORTUNITY
Whether you’re developing new IP, building creator partnerships or looking for what’s next, the MIP Creative Hub connects new creative opportunity with the global entertainment business.
Discover Original IP
Find projects, formats and ideas with the potential to travel across audiences, platforms and markets.
Find Emerging Talent
Meet producers, creators and creative businesses bringing fresh voices and new approaches to entertainment.
Take Ideas Further
Connect with studios, streamers, distributors, brands, platforms and investors who can help develop, finance and scale them.
EXPLORE THE
CREATIVE HUB
From creator-led entertainment and emerging formats to financing, distribution and new business models, discover the conversations shaping the next generation of entertainment.
MIPCOM Recognition for SDG Impact
Globo will be honoured with the 2026 MIPCOM Recognition for SDG Impact, presented in association with the United Nations, recognising the company’s leadership in harnessing the power of media, storytelling and responsible business practices to help advance the United Nations Sustainable Development Goals.
Wednesday 14 October | 11:00–11:30
⚲ MIP Creative Hub
Caroline Petit
Deputy Director, United Nations
The Power Brokers: Inside the Business of Creator-Led Entertainment
Wednesday 14 October · 11:40–12:10
Meet the people building the commercial infrastructure behind creators, original IP and scalable creator-led entertainment businesses.
Joe Lamb
MD, Commerical, Arcade
Rich Bloom
GM, Creator Programs and EVP, Business Development, Tubi
Tyler Chou
CEO & Founder, Tyler Chou Law for Creators; CreatorArq
Creators Connect: Vertical Originals
Wednesday 14 October · 15:00–15:30
Discover how vertical storytelling is creating opportunities for creator-led originals, studio partnerships, branded entertainment and platform commissions.
Scott Brown
CEO + Founder, Second Rodeo Productions
Dawn Yang
Global Head of Entertainment, TikTok
Sandra Ouaiss
Producer at Elephant International, Webedia-Elephant
Tanya Cohen
Co-CEO, Made By Us Studios
Microdramas Go Premium
Tuesday 13 October · 15:45 - 16:30
Explore how established media companies are entering microdrama and how premium producers are adapting to mobile-first economics, workflows and audience expectations.
Alex Montalvo
Co-Founder & Chief Business Officer, GammaTime
Maureen Kerr
Partner, Kerr Partners
Max Malka
Creative Director and Executive Producer, Banijay Finland
Brian Weiss
EVP, Strategy & Business Development, Global Content Sales, A+E Global Media
Tomas Escobar
CEO & Co-founder, Shorta
LIVE: The New Prime Time
Tuesday 13 October · 15:00 - 15:30
Examine the growing power of live entertainment across traditional, streaming and digital-first platforms.
Melanie Fletcher
CEO, North America, Done+Dusted
Joshua Barnett
CEO, After Party Studios
Takashi Nakano
VP, Content & Programming, Samsung TV Plus
Gabe Turner
Partner & co-founder, Fulwell Entertainment
Sports IP: The Next Chapter
Monday 12 October · 14:00 - 14:30
Explore the development, expansion and commercial potential of sports-related entertainment IP.
Paul Martin
Co-CEO and Executive Producer, Box to Box Films
Adam Cohen
Head of Studio, Sidemen Entertainment
Tom Miceli
Head of IP Development, Goalhanger
David Freeman
Founder & CEO, Kynetic Media Ventures
Branded Entertainment 2.0: When Purpose Meets Premium Production
Monday 12 October · 15:20 - 16:00
Examine how brand purpose and premium storytelling can combine to create entertainment with audience and commercial value.
Lydia Goomansingh
SVP & Head of Global Branded Entertainment, Fremantle
Douglas Scott
Co-Founder, UNXNOWN & Cinemalistics
Kirstin Falk
Senior Advisor, Brand Strategy & Partnerships, Breakwater Studios
Business, Financing & Growth
Explore the commercial models, partnerships and strategies taking content and IP from creative idea to global opportunity.
The Next Chapter for International Co-Productions: Post Peak-TV, Opportunity Remains
Monday 12 October · 10:00 - 10:30
Explore how co-productions are evolving from financing mechanisms into strategic partnerships for audience growth, IP development, distribution and global reach.
Yusuke Kato
Chief Director, Fuji Television Network, Inc
Julie Meldal-Johnsen
EVP Global Content, ITV Studios
David O'Donoghue
EVP International, Studio TF1
Mansha Daswani
Editorial Director, ScreenMDM
The New Distribution Playbook: Maximising Value Across a Fragmented Global Market
Monday 12 October · 10:45 - 11:15
Examine how broadcasters, streamers and producers are adapting windowing, exclusivity and release strategies to extend reach and long-term value.
Julia Schulte
SVP International Sales, France TV Distribution
Sebastian Kim
Head of Content Distribution Business Unit, CJ ENM
Mark Young
EVP EMEA, Sony Pictures
Richard Middleton
Editor, Broadcast International
Commissioning IP for a Multi-Platform World
Tuesday 13 October · 10:30 - 11:15
Explore how producers can build viable financing plans using co-productions, distribution guarantees, private investment, brand partnerships, tax incentives and digital collaborations.
Deirdre Brennan
CEO, Screen Australia
Elly Vervloet
International Drama Expert, VRT
Claire Marshall
Head of International Scripted, Vice Studios
Alessandro Medeiros
Head of Fiction Content, Globo
Georgia Brown
Chief Content Officer, Podimo
Financing the New Drama Economy
Tuesday 13 October · 11:20 - 11:50
A practical look at the increasingly complex financing landscape for premium drama and international content.
John Glencross
CEO, Calculus Capital
Grady Craig
President, BondIt Media Capital & Buffalo 8
Caroline Kusser
Head of Co-Productions & International Distribution, Anton Studios
Chris Fry
COO and CFO, SISTER GROUP
Rebecca Dundon
SVP of Scripted Content for Global Drama, Fremantle
The New Economics of Content: Why Advertising Matters
Tuesday 13 October · 09:45 - 10:15
Explore the renewed importance of advertising within streaming and the wider content economy.
Guy Bisson
Executive Director, Ampere Analysis
Sam Harowitz
Senior Vice President, Content Acquisition and Partnerships, Tubi
Daisy Risher
Head of New Content, VIZIO
WHO YOU'LL MEET
Connect emerging creativity with the people who can develop, finance, distribute and scale it.
Creators · Independent Producers · Emerging Talent · Studios · Streamers · Distributors · Brands · Platforms · Investors
PUT YOUR IP
IN THE SPOTLIGHT
MAKE YOUR BUSINESS IMPOSSIBLE TO IGNORE
Showcase your projects, talent and creative business to the global entertainment industry.
The MIP Creative Hub gives creators, producers and emerging entertainment businesses a dedicated space to build visibility, make connections and open up new commercial opportunities
