The #1 Global Content Market

The Creator Economy: Powering MIPCOM 2025

Exhibit

10,500+

Delegates

3,240+

Buyers

100+

Countries

350+

Stands

Latest MIPCOM 2025 News

Creator Economy Supercharges MIPCOM CANNES 2025

“The creator economy marks the biggest generational shift MIPCOM has ever seen,” said Lucy Smith, Director of MIPCOM CANNES. “It is no longer emerging - it’s arrived, signaling a new era of storytelling, distribution, and monetization. Everything we are staging this year has the singular focus of bringing together mainstream media and the creator economy.”

Major players converging in Cannes in 2025 span the creator economy, production, distribution and brand funded content. These include YouTube, Dhar Mann Studios, Snapchat, Samsung TV Plus, TikTok, TUBI and Luma AI amongst many others in the space, joining global groups and studios.

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YouTube Joins MIPCOM CANNES 2025 Line-Up

Celebrating its 20th anniversary, YouTube will have a major presence at MIPCOM CANNES 2025. Anchoring this year’s central theme – the Global Creator Economy – YouTube supports new initiatives connecting digital creators, producers, platforms, distributors, and brands.

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Sony Pictures Television ‘The Miniature Wife’ exclusive screening at MIPCOM CANNES

Sony Pictures Television’s highly anticipated relationship dramedy The Miniature Wife will receive an exclusive preview screening for international buyers on Monday 13 October at 18.00 in the Grand Auditorium in the Palais des Festivals. Open to registered delegates, the screening will offer an early look at the series, which will premiere in the U.S. on Peacock in 2026. The screening will be followed by a Q&A with cast members Matthew Macfadyen, O-T Fagbenle and Sian Clifford.

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MIP Headliner: MATTEL

Robbie Brenner, President of Mattel Studios and Chief Content Officer, and Josh Silverman, Chief Franchise Officer, will deliver an exclusive keynote on Tuesday 14 October, on how Mattel is evolving its iconic IP across screens, formats, and platforms.

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BrandStorytelling Summit

Today’s brands create content that informs, entertains, and truly connects with audiences. This is sparking deeper collaboration among advertisers, agencies, media partners, and creators.

Join us for the BrandStorytelling Summit on Monday, October 13, and Tuesday, October 14.

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What is MIPCOM?

A Year’s Worth of Business

ONE UNMISSABLE GLOBAL CONTENT MARKET

Every October against the backdrop of France's celebrated Croisette in Cannes, MIPCOM CANNES becomes the epicentre of the global content industry. As the largest global television and streaming content market, MIPCOM CANNES reflects the reshaping of the media landscape.

And for the 2025 edition, we will be bringing a series of new initiatives focusing on the Creator Economy - all designed to bridge the gap and open new opportunities and dealmaking between digital creators, television producers, platforms, distributors and brands.

This truly global, multi-genre marketplace is designed to maximise business, build communities and foster partnerships – all supported by a future-facing world-class conference and matchmaking programme.

With International TV & streaming media execs and creators from over 100 countries gathering to launch, screen, distribute, co-produce, acquire and commission programming and fresh IP across every genre and screen. This 4-day event is where the biggest global brands and creators come together to celebrate the content crafted for today’s audiences and discover what is possible for tomorrow’s.