The #1 Global Content Market

The Creator Economy: Powering MIPCOM 2025

Exhibit

10,500+

Delegates

3,240+

Buyers

100+

Countries

350+

Stands

Lucy Smith talks to WorldScreen

Lucy Smith previews MIPCOM Highlights.

Navigating the creator economy and branded-entertainment spaces are among the themes that MIPCOM CANNES is embracing with its agenda this year, Lucy Smith tells World Screen Newsflash, while MIPJUNIOR is set for a makeover.

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Variety Vanguard Award

The Variety Vanguard Award recognises television industry leaders who have made a significant contribution to the global business of entertainment.

This year we are delighted to be recognising the achievements of Marco Bassetti, CEO of content powerhouse, Banijay Entertainment.

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BrandStorytelling Summit

Today’s brands create content that informs, entertains, and truly connects with audiences. This is sparking deeper collaboration among advertisers, agencies, media partners, and creators.

Join us for the BrandStorytelling Summit on Monday, October 13, and Tuesday, October 14.

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What is MIPCOM?

A Year’s Worth of Business

ONE UNMISSABLE GLOBAL CONTENT MARKET

Every October against the backdrop of France's celebrated Croisette in Cannes, MIPCOM CANNES becomes the epicentre of the global content industry. As the largest global television and streaming content market, MIPCOM CANNES reflects the reshaping of the media landscape.

And for the 2025 edition, we will be bringing a series of new initiatives focusing on the Creator Economy - all designed to bridge the gap and open new opportunities and dealmaking between digital creators, television producers, platforms, distributors and brands.

This truly global, multi-genre marketplace is designed to maximise business, build communities and foster partnerships – all supported by a future-facing world-class conference and matchmaking programme.

With International TV & streaming media execs and creators from over 100 countries gathering to launch, screen, distribute, co-produce, acquire and commission programming and fresh IP across every genre and screen. This 4-day event is where the biggest global brands and creators come together to celebrate the content crafted for today’s audiences and discover what is possible for tomorrow’s.